Can users find what they're looking for on my website?

To use a website with ease, users depend on its information architecture – how the content is labeled and organized. If we want to test how well our information architecture is going to work, Tree Testing is the perfect way to do that.

Take a look at our sample study on a website for a regional bus company. Thanks to a simple tree test, we can tell that most users struggle to find even the most basic information, such as how to buy tickets. Metrics, such as success, directness, or time taken suggest that the best action in this case, would be to re-work the information structure, possibly by using Card Sorting to gain insights into how the users categorize the content.