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Preference Testing Tool

Choose the design options that work best for your users.

Ask participants which design from a group they prefer most. Learn about their perspectives and the deciding factors.

Miro Logo
HP Logo
Deloitte Logo
Maverik Logo
Michelin Logo
Ipsos Logo
Decathlon Logo

How it works

1. Line up designs and get instant feedback

Create tasks where respondents pick their favorite design from a line-up. Pictures, sound and video can all be used. Ask follow-up questions and learn more about respondents’ reasoning.

2. Recruit your respondents

Share your study link to your audience directly or using our Own Database mailing system. Find testers on your own site with our special Onsite Recruiting Widget. Time-consuming? Order testers from our User Panel.

3. Explore your results

Learn the details of preferences of your future users. Discover which variant was the most liked. Make sure that you gathered enough response to provide statistically significant results.

What assets/content formats can you test?

  • Images

    Images

    JPG, JPEG, PNG and GIF are supported. Maximum file size up to 5MB. A perfect example is testing icon alternatives, as you can see here.

  • Video

    Video

    MP4 supported up to 100MB. A common case for testing videos are marketing campaigns. See how videos can be tested.

  • Audio

    Audio

    MP3 and WAV supported up to 100MB. Test audio designs to make sure your sound effects or voiceover aren't seen as annoying as seen here.

Make design decisions that
people love

Show designs to your users to see which one they find most pleasing to the eye or best for its intended purpose.

Why choose Preference Test
from UXtweak?

Present your
designs

  • Enter up to 6 design varieties per task
  • Test images, video and audio
  • Use mobile frames to simulate Android or iOS phones

Broad data
exports

  • Available CSV exports for further data analysis
  • Handy and presentable PDF reports and charts

Enterprise
features

Follow-up questions
with skip logic

  • Gather additional information from your participants
  • Guide the participant to relevant questions based on their answers
  • All Survey question types available

Study
customization

  • Fully customizable Welcome, Instructions and Closing messages
  • Change the logo and colors to fit your company branding

Screening of
respondents

  • Use a screening question to prevent respondents outside your target audience from participating
  • As many reject and accept options as you want

Task
customization

  • Rich text editor complete with images
  • Serve tasks in random or determined order
  • Choose how many tasks respondent sees

Sharing study
results

  • Share results of your study with stakeholders without a problem
  • Choose what the viewers will see
  • Protect your results with a password

No installation
needed

  • You can set up your preference testing studies in any modern browser
  • Respondents will also complete the study in their browser

Quick yet deep
analysis

  • Learn which designs have earned the most preferences and whether your results have statistical significance
  • Directly compare the task results

Information about
respondents

  • Complete respondent list
  • Every detail about your respondents (geographic, technical etc.)
  • Customizable filtering

Great
documentation

  • Every tool in UXtweak has a detailed documentation
  • If you are in doubt you can dive into our Step-By-Step Guide

Make your Preference Test Moderated NEW

Registration and Timeslots

Registration and Timeslots

  • Intuitive calendar based timeslot organization
  • Choose when you are available, the length of a slot and more
  • Assign a team of experts from your team to each timeslot
  • Let participants register for vacant slots and reschedule
Calls with Participants

Calls with Participants

  • The participants don’t need to install any additional software to participate in the calls
  • Time stamped notes from you and your note taking colleagues
  • Stream the call using the observer link to democratize your research
All Results in One Place

All Results in One Place

  • No need to switch between several platforms
  • Survey analysis and call recordings in one place
  • Review the notes attached directly to call recording
  • Export the call recordings in a .mp4 format

How to get participants?

Own Database

Own Database

Use the Own Database and its mailing system to recruit participant from your own pool. Simply import them using a .csv or .xlsx file and start inviting them right away.

User Panel

User Panel

Pick what kind of respondent you’re looking for (by country, age, gender and plenty of other attributes) and have them delivered directly by using the User Panel tool.

Onsite Recruiting

Onsite Recruiting

The best respondents are your customers. Insert the Recruiting Widget into your website to get data directly from your users.

Share a link

Share a link

Take the registration link for your interview and share it through your own channels (e.g. though email, CRM or social media).

Start Preference Testing Free now

Easily test design preferences of your users.

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