Creating Preference Test Study Guide

Since every design has its pros and cons, some of which only the real users may realize, it's often difficult to decide which among a group of design options would work the best. Preference Test will help you get feedback from your audience on your designs (pictures, videos, sound recordings), by having respondents vote on which one they prefer best and for what reasons.

Watch an explanation of the difference between Preference and A/B Testing

Preference Testing and A/B Testing are both methods for comparing design decisions. Learn how to choose the right one to support your decision making.

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