What is my competitor doing better?

AliExpress is a popular online store for buying products at cheap prices. However, still lots of people prefer ordering from its biggest competitor - Amazon, the world's largest online retailer. Why is it so?

In this competitive usability testing we wanted to find out how customers usually act on the Amazon’s website while performing common tasks. We asked participants to complete few tasks and measured how quickly and easily they were able to search for the goods or find information about shipping.

UXtweak Chrome Extension captures participants’ web activity during the testing. Individual session recordings are helpful in understanding where users struggled and why. The analysis tab shows the usability testing results, which then may be used by AliExpress to improve their web UX.

Want to learn more about competitive usability testing?
Read our blog or use our template for your own competitive analaysis