Key moments in this video
00:42 Apply the JTBD framework
01:32 Focus on ethnographic research
02:30 Make use of customer panels
02:54 Run immersion programs
Video summary
Join us as we explore 4 essential customer experience research tips. From applying Jobs-to-be-Done framework to running immersion programs, we focus on practical CX research tips that help better emphasize with customers, understand their experiences in real-life context and get more in-depth, honest feedback.