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Population (or User Population)

What is Population (or User Population)?

The population, or user population, encompasses all potential users of a product, representing the entire pool of individuals who may interact with or benefit from the product’s features and functionalities.

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Why is Population Important?

  • Comprehensive Scope: The population represents the entirety of individuals who may engage with a product, providing a comprehensive understanding of the potential user base and their diverse needs and preferences.
  • Target Audience Identification: By defining the population, organizations can identify and target specific demographic segments or user personas most likely to benefit from the product, facilitating tailored marketing strategies and product development efforts.
  • Data Generalization: Research findings derived from studying the population can be generalized to broader user demographics, enhancing the relevance and applicability of insights across different user groups and contexts.

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