Why is Benchmarking Important?
- Performance Evaluation: Benchmarking provides a standardized framework for evaluating the performance of websites or products, allowing researchers to gauge how well they meet established criteria or industry standards.
- Informed Decision-Making: By comparing their metrics against benchmarks, UX researchers can make informed decisions about design improvements or modifications, focusing efforts on areas where performance falls short of expectations.
- Continuous Improvement: Benchmarks serve as a yardstick for ongoing improvement efforts, guiding iterative design processes and helping teams strive for excellence in user experience.
