Key moments in this video

00:00 In this video

00:35 What is Miller’s Law?

01:05 Information chunks

02:20 Millar’s law and information architecture

03:38 Let’s wrap it up

Video summary

In this video, we discuss how to apply Miller’s Law and the magic number 7 to create better information architecture and improve digital user experiences. By watching the video, you will learn what ” information chunks” are and how to properly apply them during IA design, and how cognitive patterns of your users influence their perception of information on a webpage.