Key moments in this video

00:40 Organazing interview notes

01:39 Identifying patterns & categorizing the notes

02:45 Summarizing research findings

03:04 Providing recommendations to the team

03:34 Bonus tip!

Video summary

During user interviews, you’ve most likely been writing down notes related to the user’s behavior and actions, their quotes, and so on. Now, it’s time to turn this unprocessed data you’ve collected into actionable research findings.

In this video, we discuss how to analyze user interview notes effectively. We explain how to categorize and tag notes, how to use affinity mapping and semantic analysis and how UX research repositories can help share research findings.