Key moments in this video

• 00:52 Scale questions for defining range 
• 01:29 When to use radio buttons and dropdowns 
• 02:07 For multiple choice questions use checkboxes 
• 02:31 Open-ended questions are a powerful tool 
• 03:09 Use images in your questions 
• 03:41 Keep the questions relevant 
• 04:26 Target the right people

Video summary

Unlock the power of concept testing with this simple guide. Learn how to craft effective concept testing questions, including scale questions, radio buttons, dropdowns, checkboxes, open-ended questions, and the use of images.