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Affinity Mapping

Key moments in this video

  • 00:57 What is affinity mapping? 
  • 01:32 How can affinity mapping help with UX research 
  • 02:14 How to do affinity mapping: step-by-step guide 
  • 03:51 Making affinity mapping easier 

Video summary

This video explains affinity mapping, a method to group ideas or data into clusters. Steps include gathering data, creating notes, grouping related categories, creating headers, and identifying patterns.

💡Pro Tip: Learn more in our post on affinity mapping.

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