Why is Rating Scale Important?
- Structured Feedback: Rating scales provide a structured framework for respondents to express their opinions or attitudes, facilitating consistent and standardized feedback collection across participants.
- Quantifiable Data: By assigning numerical or ordinal values to concepts, rating scales generate quantifiable data, enabling researchers to analyze and interpret responses in a systematic manner.
- Comparative Analysis: Rating scales allow for comparative analysis between different concepts or over time, providing insights into changes in user perceptions and attitudes towards a product or experience.
