Why is Population Important?
- Comprehensive Scope: The population represents the entirety of individuals who may engage with a product, providing a comprehensive understanding of the potential user base and their diverse needs and preferences.
- Target Audience Identification: By defining the population, organizations can identify and target specific demographic segments or user personas most likely to benefit from the product, facilitating tailored marketing strategies and product development efforts.
- Data Generalization: Research findings derived from studying the population can be generalized to broader user demographics, enhancing the relevance and applicability of insights across different user groups and contexts.